The problems we solve

Today’s marketing, media, and advertising leaders face relentless pressures and when leaders have a concern they call us to help navigate these complex, high-stakes situations. When high performance matters the most, we will be there to help you make the right decisions.

We can help you solve the things that are keeping you up at night

Our system, the HPM Way, brings clarity, structure and momentum, helping teams move complexity to measurable results.

Our skill lies in identifying the root problem and creating practical, measurable solutions, regardless of the challenge that is being faced.

• Stagnant growth or declining performance

• Margin pressure and operational inefficiencies

• Organisational change

• Strained client–agency relationships

• Complex pitch processes

• Leadership gaps or team fatigue

• Culture and performance challenges

People

Our leadership

High Performance Matters is a founder-led firm built by experienced marketing and agency leaders. Our senior team works directly with every Client, bringing hands-on expertise, clarity and accountability.

Lynn Madeley
Co-Founder and CEO

Former Havas Africa CEO and COO of Publicis Groupe Africa, with over 25 years’ global experience, Lynn combines strong rigorous business acumen with a coaching-led leadership style, helping organisations build high-performing teams and cultures. She is known for asking the right questions, unlocking potential, and leading with clarity and collaboration.

Beverley Jones
Co-Founder and COO

A seasoned marketing and agency operator, Beverley brings structure, stability and calm to complex environments. She specialises in restoring operational rigour, strengthening client-agency relationships and closing leadership gaps, with a hands-on, accountable approach focused on results.

Grant Lapping
Partner: Digital Media, Data & Technology

Digital media and data strategist with broad experience across agencies, clients and platforms, Grant translates complex technology, data and AI into clear, commercial outcomes, driving efficiency, performance and measurable ROI.

Values

At High Performance Matters, our values are more than words – they are guiding principles that shape how we work with each other and with our clients every day:

Partnership, Not Prescription

We focus on long-term impact that lasts.

Sustainable Performance, Not Quick Fixes

We address the root issues and implemented systemic change.

Capability Transfer, Not Dependency

We build your team’s ability to succeed without us.

Integrity and Trust

We act with honesty, transparency and accountability.

“Leave it Better” Mindset

Inspired by our brand idea, we aim to make a lasting, positive difference in every engagement.

Ready to build something better?

Let's explore how High Performance Matters can help your organisation.